The color story fot the TRACE project visual identity and promotional materials is chosen to be bright and painterly. It is supposed to have a kid friendy but not a childish tone. So we selected rich, warm tones of blue, red, yellow and cyan. The logo uses these colors with a few straightforward elements representing books on a bookshelf with an acronym and the projects’ full title as well.
TRACE logo
The promotional materials as well as the project documentation templates follow the same patterns. Croatian edition of the promo materials includes roll-up, posters, notebooks and pens.
TRACE promotional poster
TRACE roll-up in the NSK foyer